Property Developer Strategies in Dealing with Declining Purchasing Power

As we know as property marketing, property sales are not always in a stable condition. There are times when property sales decline due to the decline in people's purchasing power. There are several strategies that property developers can implement to deal with declining sales conditions. Here are 3 important steps that developers in the field can take immediately:

1.      Customer Service Improvement

Maintain and improve service to previous buyers for new offers. At least if they can't buy, they will give recommendations to new buyers, whether it's their friends, family or relations. Provide the best service to existing customers to maintain their loyalty and prevent them from switching to other developers. Provide clear information about property products and provide complete and easily accessible information about the property, including digital brochures, virtual tour videos and pricing information.

2.      Cost Efficiency, Effective and Low Cost Marketing

Conduct a through evaluation of operating costs and look for ways to achieve efficiencies, for example by reducing ineffective marketing costs. Using social media and other online platforms to market properties at a lower cost, including the use of relevant and engaging content. Using a personal approach in marketing communications to explain the added value of property products, including advantages in terms of investment, location and facilities. If there is an installment burden, the developer can consider restructuring to reduce the financial burden.

3.      Product and Price Adjustments

Developers know that market segments still have high purchasing power and adjust the products offered, such as offering property units with smaller sizes. Creating new products that better suit the needs and budgets of today's consumers, for example by offering a more minimalist housing concept. Establish cooperation with banks or financing institutions to provide attractive financing options for consumers, with more flexible requirements. The final step on products and costs, conducting market price analysis and adjusting the selling price of the property to remain competitive but still profitable for the developer. Smallest profit but company can continue to run.