6 Things before You Start a Villa Business

6 Things before You Start a Villa Business

If you have a dream for a villa business, imagine a promising passive income, especially if you are in a place that is a world tourist destination like Bali. Of course, the villa business will be a business that promises big profits, considering the dominant support of tourism in all aspects. Building a business is certainly not as easy as we imagine; it applies to all businesses. Especially to start a villa business, there are several important things to consider as follows:

1.      Location

Choosing a location seems like an easy job but actually requires precise calculations because this is the first step of the villa business you dream of. Before settling in one place, you should consider whether the location has good weather all year round so that you can attract many guests to maximize profits. The location must also be close to public facilities such as restaurants, shopping centers, hospitals, etc. that can support and facilitate tenant activities. You must also understand the zoning and building regulations in your chosen location so that you will not experience legal problems later. When determining the location, you must consider the presence of competitors around your location. You must do better than them!

2.   Budget and Financing

Choosing a strategic location in an area that is visited by many people, of course, cannot be separated from how much budget you have to prepare. How much will the villa maintenance cost be? How much is the employee's salary? Taxes and, of course, including marketing costs. Once you know how much money you have to spend, you can start thinking about what kind of villa business you want to start. Do you want a small and intimate or a larger resort-style villa? Can you finance everything yourself or do you still need investors or other loans? If your budget is limited and you don't want to get involved in third-party debt, you can start a business on a small scale and expand gradually as your business grows.

3.      Law and Insurance

You need to ensure that your property is zoned for commercial use by having the necessary permits and licenses from the local government. You must comply with local building codes, and if necessary, consult an attorney to ensure that you are in compliance with all applicable laws. In addition to the law, you must ensure that your property is properly insured, including the physical structure of the villa and all contents or furnishings within it. You must also insure yourself against any liability risks associated with running a villa business.

4.      Villa Design & Furniture

When creating a villa design, you need to make sure that your villa appeals to your target market and includes all the features and amenities they are looking for. First impressions are very important in the villa business because potential guests will often make decisions about whether or not to stay at a villa based solely on the appearance of its photos on social media. So, you can add more specific details such as furniture, fixtures, and decorations that make your villa different from the surrounding competitors.

5.      Recruiting Employees

You can recruit new graduates with cheaper salaries and provide training from experts. If you want to grow quickly and efficiently, recruit those who are experienced by daring to give high salaries, few employees but all experts in their fields and function properly according to the company's management strategy. Choose wisely who can be your team so your company can fly high.

6.      Marketing Strategy

To develop the best and most targeted marketing strategy, you need to determine who your villa's target market is. Once you know who your target market is, you can begin developing messages and marketing materials that will resonate with their social circle. You can use all social media platforms for online promotion or print ads for offline promotion, monitor your website traffic and place billboard ads at strategic intersections.

Finally, you need to evaluate your marketing strategy regularly to see if it is working or not and measure your results so you can adjust your strategy as needed. By continually improving your marketing strategy, you will be able to maximize your chances of success.